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Luther Hudson Chevrolet-GMC aims for customer comfort and efficiency

The exterior conforms to a companywide rebranding. You will notice the blue arch is featured on the national television ads. Inside, everything is branded, including the artwork on the walls. (Hudson Star-Observer photos by Margaret A. Ontl)1 / 4
The new showroom at Luther Hudson Chevrolet is to the left of the customer service desk. Ernie Zappa, left, the longest term employee, who started to work at the dealership in 1978, stands with current manager, Tim Jubie, right. (Hudson Star-Observer photos by Margaret A. Ontl)2 / 4
A drive-in service drop-off is a hit with most customers, especially in this climate. (Hudson Star-Observer photos by Margaret A. Ontl)3 / 4
Designed with comfort in mind, the guest lounge includes seating for 30 in large arm chairs with side tables. It also has a 70-inch television, popcorn and coming soon... a variety of coffees. (Hudson Star-Observer photos by Margaret A. Ontl)4 / 4

The expansion project at Hudson Chevrolet began in April 10, at which time the office and sales staff moved into mobile trailers while the existing showroom and office area was demolished so construction could begin.

Aug. 30 employees moved back into the new facility. When customers walk in, they will have a panoramic view -- the new showroom to the left and customer lounge and the all Disney Children's Lounge to the right.

Yet to be completed is the car wash and the second floor mezzanine in the parts department.

"It is more open, welcoming and more spacious," said Hudson Chevrolet manager Tim Jubie, who oversaw the project. "When customers come in they see they whole store."

The 10,000-square-foot expansion of the existing dealership breaks down this way; 40 percent is devoted to sales to meet the needs of the staff and customers; 35 percent is devoted to guest amenities; 10 percent is for access and the remainder is devoted to the drive in service drop off bays.

"They won't have to go out in the rain or snow to drop off their car," said Jubie.

The showroom features new cars on display as well as 12 sales booths, two sales managers' offices, one manager's office and three business offices. Moving to the right side as you enter, guests are welcomed into a comfy lounge.

"I am pleased with the guest lounge," said Jubie, who lobbied for larger arm chairs. "It is important to people that they have space, no more toes to toes and elbows to elbows." The lounge includes 30 large arm chairs with optional side tables, a 70-inch television over a fireplace and an amenity counter that includes popcorn, coffee and in the future perhaps pastries.

"It is a very relaxed and comfortable environment," said Jubie. Adjacent to the guest lounge is the children's lounge, which is all Disney. "It is a place where kids can be kids."

If you need to conduct business while you wait, the business lounge, in a separate hallway includes built in i-Pod touches and a 26-inch computer screens in each work station. You can access your own computer via these tools by signing into the dealership's Wi-Fi. Coming soon are vending machines.

General Motors is trying to move away from the past and create a brand new image as a manufacturer, according to Jubie. The plans were very specific -- no non-branded items and the exterior with the blue arch entrance is part of the rebranding.

"We need to assure our customers get what they need," said Jubie. "I see myself as trying to provide a service to our guests so they experience a higher level of customer satisfaction."

"Luther really exceeded my expectations," said Jubie. "They were thorough and responsive."

Hudson Chevrolet is open as follows:

--Sales: Monday through Thursday 8:30 a.m. to 8 p.m.; Friday 8 a.m. to 6 p.m.; --Saturday 8:30 a.m. to 5 p.m. and closed on Sundays

--Service: Monday through Friday 7 a.m. to 6 p.m.; Saturday 7 a.m. to 1 p.m. and closed on Sunday.

For more information, go to or call (877) 693-0164.