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WWMA receives award

Hudson Physicians, as part of Western Wisconsin Medical Associates, announced it has received a "Raising the Bar" Innovation Award from Medica. The award was presented at a banquet Oct. 15. Among those involved were, front from left, New Richmond Clinic Administrator Mike Stein and Clinical Services Manager Kate Cloutier, Dr. Christopher Tashjian of the River Falls Medical Clinic; back, River Falls Medical Clinic Administrator Jon Pedersen, Hudson Physicians Administrator Ernie Wallin and Hudson Physicia...

Western Wisconsin Medical Associates received a "Raising the Bar" Innovation Award from Medica for making patient visits more efficient, comprehensive and more customized for the patient.

Starting in 2005, WWMA implemented a new treatment approach to office visits, combining chronic and preventive-care needs. Based on clinical guidelines, additional tests, exams and immunizations are offered during all patient visits. This allows the clinics to use a single process focused on any chronic illness and all appropriate preventive services for a given patient. The process is followed in all five WWMA clinics -- Hudson, New Richmond, River Falls, Ellsworth and Spring Valley.

"Medica is very pleased to recognize Western Wisconsin Medical Associates with this Raising the Bar Innovation Award," said Dr. Jim Guyn, Medica's medical director for provider relations. "By creating a setting where medical needs can be taken care of at the same place and time, they have created a "medical home" for all of their patients, which we believe is an essential part of the healthcare system of the future."

"Our clinics are continually working on ways to improve patient care," said Kevin Helmen, a doctor at Hudson Physicians and medical director of WWMA. "Our clinics' primary goal is to provide quality, personalized health care to meet each patient's needs. We are honored to be recognized by Medica for working to raise our overall standard of care."

Medica is a health insurance company headquartered in Minneapolis and active in the Upper Midwest.