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A new area health insurance cooperative, named the Cooperative Health Choices (CHC) of Western Wisconsin, is targeting Nov. 1 for full operation.

Cooperative Health Choices names WPS as partner

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business River Falls, 54022
Hudson Star Observer
715-386-9891 customer support
River Falls Wisconsin 2815 Prairie Drive / P.O. Box 25 54022

Cooperative Health Choices (CHC) of Western Wisconsin has named WPS Health Insurance as its partner and targeted Nov. 1 as the coverage effective date.


CHC was formed in 2008 through proactive actions of a steering committee that explored solutions to containing the rising cost of health insurance and expanding insurance as a benefit to owners and workers.

CHC and WPS are dedicated to providing cooperative members with affordable health insurance options with a focus on preventive health care and wellness. The wellness program addresses one of the primary principles of the cooperative; to help employees identify risk factors and health issues, and educate and motivate individuals to make healthier choices.

Prospective members of the CHC cooperative will be contacted in the near future by their respective broker/agents or CHC's lead enrollment advisor to discuss plan options. CHC and WPS will schedule broker meetings to inform brokers/agents of the options to ensure successful enrollment of CHC members.

The cooperative offers the CHC health plan to members in 17 counties in western, west central, and northwest Wisconsin, including: Ashland, Barron, Bayfield, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Pepin, Pierce, Polk, Price, Rusk, St. Croix, Sawyer, and Washburn.

To learn more about the plan or how to become a cooperative member, go to

For more information contact Steve Healy, Interim President, Cooperative Health Choices, at (715) 425-9447 or contact Wendy Harings or Kerri Zastrow of WPS Health Insurance at (715) 835-6167.