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From the left are Michael Soying, Joe O’Malley, Jeri Durand, owner, and Brandon Bach. Express Lube recently celebrated 25 years in business in Hudson. Durand and her husband Leo started the business with a New Richmond location in 1987. They opened their Hudson location in 1988. Dan Olson has been the Hudson manager since the day they opened. He now oversees both shops.

Express Lube celebrates 25 years

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News River Falls,Wisconsin 54022
Hudson Star Observer
715-386-9891 customer support
Express Lube celebrates 25 years
River Falls Wisconsin 2815 Prairie Drive / P.O. Box 25 54022

Jeri and Leo Durand started Express Lube and Rental in New Richmond in 1987. Morey Leverty was their business partner. The couple had recently returned from living in Colorado.


“We were looking for a business to get into and the auto lube business was becoming more popular,” said Jeri. “Also, Leo used to be in construction and we had a lot of the equipment so we just started to rent it out. We thought we needed both businesses. This way we keep very busy year round.”

In 1988, they decided to expand by opening a shop in Hudson at 900 O’Keefe Road. It is still in the same location although they have expanded both the building and the business in last 25 years. They have a total of 20 employees between the two shops.

In 2000, Leverty retired and the Durands are now the sole owners of the company.

“We have never been a franchise,” said Jeri. “We are independent business owners. We are definitely a family owned business and as a result we try to do a little bit better on everything we offer.”

The company was not without growing pains but today it offers something for nearly everyone.

Party rentals include tents, tables, chairs and everything else to make an event special from chocolate fountains to keg coolers. Equipment rental goes beyond the average, from renting a backhoe to a ladder and nearly everything in between.

“We are always updating our rental inventory,” said Jeri. “We keep the equipment new and fresh.”

Back to their beginning, the “lube” part of the business now includes the original oil change option, transmission, gear box, coolant, air condition and tire rotation services among other offerings.

“Times have changed. The do-it-yourself oil change is not as common,” said Jeri. “The cars are getting more complicated and disposal of oil is not simple anymore.”

Express Lube and Rental in Hudson has four service bays and a full basement which helps staff get customers in and out with ease. Presently they are highlighting Mobil oil products.

“No appointment is necessary,” said Jeri.

Express Lube and Rental is open Monday through Friday from 8 a.m. to 6 p.m. ; Saturday from 8 a.m. to 4 p.m. and Sunday from 9:30 a.m. to 4 p.m. Call (715) 386-2806 for more information or go to to see a complete inventory.