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Foundation changes name

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business River Falls, 54022
River Falls Wisconsin 2815 Prairie Drive / P.O. Box 25 54022

The board of directors of the St. Croix Valley Community Foundation formally changed the foundation's name at the July 14 board meeting, according to Jane Hetland Stevenson, the foundation's president. The new name is the St. Croix Valley Foundation.

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The decision to change the name is the result of the last two years of work by the foundation's branding task force, chaired by board members Kathy Tunheim, Stillwater, Minn., and Steve Wilcox of Hudson. Other members of the task force are Shannon Hooley Enright, Stillwater, Marilyn McCarty and Gretchen Bell of New Richmond and John Knutson, Hudson.

The idea behind the name change came from the fact that the St. Croix Valley Community Foundation has five active affiliate foundations, or operating divisions, in Hudson, River Falls, Amery, Afton and the Chisago Lakes area. Each of these affiliates has the word "community" in its name, and it often was confusing to donors and the general public as to which organization was which.

Members of the St. Croix Valley Community Foundation board felt that the larger foundation served the valley as a whole, serving as an umbrella organization for all the affiliates. The affiliates, on the other hand, work on the community level, and should more logically have the word "community" in their name.

The St. Croix Valley Foundation was established in 1995 by a group of valley citizens who saw the benefit that a local foundation could provide to area communities. It serves Washington and Chisago counties in Minnesota and Polk, St. Croix and Pierce counties in Wisconsin. The foundation helps people who live in these counties to give back to the nonprofit organizations, projects and causes they support. According to Hetland Stevenson, the foundation and its five affiliates work to continually improve the quality of life for all people who live and work in the St. Croix Valley.

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