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Hudson's newest business prepares to open its doors

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business River Falls, 54022

River Falls Wisconsin 2815 Prairie Drive / P.O. Box 25 54022

An energetic young woman with a unique name is about to wet her feet in the Hudson business community.

Ja'Sha Diekmann-Smith is the owner of La'Croix Consignment scheduled to open its doors June 6 at 408 Second St., which was formerly Lil'honey's Boutique, in downtown Hudson.

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"The panic hasn't set in yet," said Diekmann-Smith during a session at a downtown coffee shop late last week.

There is plenty to do before the doors open. She was preparing to start early the morning of June 1 and paint, build dressing rooms and merchandise before the doors officially open at 10:30 a.m. Friday. A grand opening is scheduled June 14.

La'Croix Consignments will offer casual and evening clothing for the female customer. "The emphasis is on quality clothing at a good price," Diekmann-Smith said. She will take in women's and children's clothing and accessories, shoes and bags for re-sale.

She said the basic breakdown is 60 percent of the selling price for the store and 40 percent to the consignee; however as an incentive to jumpstart the new business, she will offer the first 100 costumers a 50-50 split.

"I have an inventory already and the items are tagged and filed in my computer," she said, "and I have 10 appointments for more." Her background includes work at a retail clothing outlet in a Janesville mall.

"The goal is to have an organized shop with a friendly environment and good prices," she said.

If it seems like a lot of work for a 28-year-old who just gave up a job as a buyer for a Minnesota company, she will get some help.

"Members of my family have owned their own business, so that helps. My dad is good at construction, my boyfriend is an electrician and my mom is a good painter," Diekmann-Smith said.

For the time being, she will be the only employee with help from mom behind the counter.

Diekmann-Smith graduated from Prescott High School in 1998. She attended UW-Stout and studied design and apparel, then earned a bachelor's degree in history and art history at UW-Whitewater.

She traveled in Australia and New Zealand and attended summer school in Hawaii.

As for her unusual given name, Ja'Sha (pronounced Jay-shah) was created by her dad. "My father's name is Tom Smith and he wanted something more exciting for me," she said.

For more information, visit the store's Web site at www.lacroixconsignment.com.

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