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“I like patterns together that other people may not think can go,” Elizabeth McMenimen, pictured above, said. “I don’t know who made these lines and boundaries. I wear what I want to wear.”

New store with a 'boho-chic' feel opens in Hudson

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In a small building on Buckeye St. by the St. Croix River is Bohemian Beautiful, a shop owned by Elizabeth McMenimen, with a focus on being comfortable, colorful, and unique on a budget.

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When you walk into the shop you see splashes of colors and textures that you can’t find anywhere else in downtown Hudson. The floor is painted with beautiful flower decals and the ceiling is draped with colorful fabrics.

With the help of her husband and six kids, they were able to do all of the decorating, painting, and even installing the floor themselves to stay on a “shoe-string” budget. McMenimen isn’t the only one who is on a budget, she wants her customers to be able to shop on one to.

Everything McMenimen sells at Bohemian Beautiful is picked out by her, with a goal of having almost everything under $50.

“I look for things that are beautiful and make you feel inspired, but aren’t so precious that you can’t sit on the grass,” McMenimen said. “That’s the way I want to be. Clothes should make you feel good and free so you can do whatever you want to do.”

The store offers a variety of “boho-chic” clothing, jewelry, bags, and more that have an unconventional and artistic feel. She also has the last available prints from German artist, Kiki Oberstenfeld de Suarez for sale.

McMenimen graduated with a degree in English and a Master's in Elementary Education from the University of Wisconsin-River Falls. Her original career path was to work in education, but she realized that that was no longer her passion.

“I was out in the education field and realized that it wasn’t a good fit for me,” McMeiemn said. “One snowy morning I was driving to work and realized that this wasn’t what I wanted to do anymore, and decided it was time to make a change.”

She grew accustomed to the idea of owning a business from growing up in that type of environment with her parents in Stillwater. Her dad owned a pottery, her mother a clothing store, and both of them together owned an international and global gift store.

McMenimen expected to be thrown challenges as she moved forward with her first business venture, and she has already faced a few hurdles so far. With limited finances and her daughters and her being the only employees, her main goal as of now it to make ends meet until she has a bigger customer base.

“I love to learn new things,” McMenimen said. “The challenges I’m facing now and will potentially face in the future are exciting to me.”

McMenimen’s goals for the future is to possibly have more shops, to keep building her brand, grow her presence on social media, and at some point find the opportunity to travel and bring back pieces from all over the world.

You can find Bohemian Beautiful at 106 Buckeye St. in Hudson, or visit http://bohemianbeautiful.biz/.

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