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From the left are Vension America retail manager Bonny Brown and co-owners Kent Phillips, Steve Loppnow, Linda Janse and Raymond Whiteside.

Venison America has the beef and much more

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business River Falls,Wisconsin 54022
Hudson Star Observer
715-386-9891 customer support
Venison America has the beef and much more
River Falls Wisconsin 2815 Prairie Drive / P.O. Box 25 54022

On the hill is the retail place to be, and recently Venison America opened its Specialty Meats and Gourmet shop in Webster Square across from Fleet Farm.


The family and locally-owned business is expanding its retail offerings.

"The focus is on natural and locally produced meat and cheese," said Kent Phillips, owner. "We are trying to support local farmers, and at the same time provide the best product. All of our meat comes from USDA inspected facilities."

The retail business complements Venison America's commercial business of supplying specialty meats to restaurants.

"It gives us buying power that benefits the retail consumer," said Phillips. "Today, with home cooking, the retail business has really taken off."

Formerly located on County A, the new location is more visible and accessible.

The emphasis on local means the store offers products from Frederic, Baldwin, Barron, Woodville, Menominee, Burkhardt, Osceola, River Falls, Janesville and La Crosse in Wisconsin and from Rogers and Center City in Minnesota.

"Everything we sell is packaged -- we are not a butcher shop," said Phillips. "We provide restaurant quality at almost wholesale prices."

As the season progresses Venison America will be offering locally grown vegetables as well.

One quirky item offered to their commercial customers and now available in the store are microgreens. There are thirty different kinds of greens in a mix ready for a salad or to add nutrition boost to any sandwich.

A complete selection of the sauces, smoking chips complements a wide assortment of meat products and bulk spices are being added.

"We are moving toward more natural products including grass-fed beef and MSG and nitrite-free cured products such as bacon," said Steve Loppnow, owner.

Presently their hours are Monday through Friday from 9 a.m. to 5 p.m. A grand opening is planned for May 22. After that time they will be open on Saturdays.

For more information, call (800) 310-2360 or visit the store at 1810 Webster Street.