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La Rue Marche has a new owner

Val Aune is the new owner of La Rue Marche, located at 513 Second St. in Dania Hall. It has been under her ownership for two weeks. Photo by Margaret A. Ontl

A natural born buyer, Val Aune knew when she found out La Rue Marche was for sale, it was a chance to pursue her passion.

Aune, a native of Wrightstown, near Green Bay, moved to western Wisconsin to attend UW-Stout, where she met her husband. The couple has lived in Hudson for fifteen years.

"I was a client of Lisa's," said Aune. "I discovered on her Facebook page that she was considering selling. I think I was destined to be a buyer."

Lisa Shortridge opened LaRue Marche, located at 513 Second St. in Dania Hall, in 2003 at the time she also had a shop on Grand Avenue in St. Paul. After a year in Hudson, the Grand Avenue shop closed and La Rue Marche, which means street market, expanded.

Presently, Aune plans to continue the unique combination of clothing, shoes and gift items that were the hallmark of the store.

"I love Lisa's style and want to keep it the way she created it," said Aune. "I personally have more of a classic style and may expand in that area down the road."

"One of my short-term goals is to expand the little girls' section," said Aune. "It is because so many of them come in shopping with their moms. I feel there is a definite need in Hudson for that."

"It is going to be a continuing process," said Aune. "I feel so fortunate that I walked into what Lisa created."

Shortridge has started her own business in St. Paul, Suite 812 Create Style, at which she will do interior design and wardrobe design work.

New hours for La Rue Marche are Tuesday, Wednesday and Saturday, 10 a.m. to 6 p.m.; Thursday and Friday, 10 a.m. to 7 p.m.; Sunday, noon to 5 p.m. and closed on Monday. For more information, call (715) 386-1969 or go to