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’Discover Wisconsin’ discovers Hudson

One of Colin Geraghty’s tastier assignments for “Discover Wisconsin” was a stop at Knoke’s Chocolates, 220 Locust St., where he visited with owner Dave Knoke. (Submitted photo)1 / 4
"Discover Wisconsin" host Colin Geraghty talked with Greg Harris of American Sky Brewing Co. in Hudson. Harris co-owns the business with his wife Molly. (Submitted photo)2 / 4
One of the "Discover Wisconsin" segments in Hudson will feature native son and program host Colin Geraghty, HHS Class of 2000, in The Phipps Center for the Arts pottery studio getting a lesson from instructor Andy Rineck, right. (Hudson Star-Observer photo by Meg Heaton)3 / 4
The cast of “The Wizard of Oz” performed for the cameras of “Discover Wisconsin.” The show on Hudson was commissioned by the Hudson Area Chamber of Commerce & Tourism Bureau. It will air several times in an eight-state region beginning in March 2015. (Hudson Star-Observer photo by Meg Heaton)4 / 4

It was a beautiful weekend to have the film crew from “Discover Wisconsin” in Hudson.

The Hudson Area Chamber of Commerce & Tourism Bureau has contracted with Discover Mediaworks, the producers of the program, to film a half hour show designed to bring more visitors from across the state and the region here year around. The cost of the production is being paid for over a three-year period with local room-tax dollars earmarked for the promotion of local tourism.

The crew shot footage in Hudson this past winter and returned for three days this weekend to catch the community in summer. Filming included stops at The Phipps Center, Willow River State Park, a Hudson microbrewery, a couple of restaurants and some retail shops as well as some young students from the St. Croix Sailing School getting in some time on the river.

Hudson’s own, Colin Geraghty, son of Mark and Maeta Gherty and a member of the HHS Class of 2000, is one of the hosts of the program and seemed to enjoy showing off his hometown and running into friends and friendly faces wherever he went. At The Phipps he got into the act by participating in a dance class and taking a turn on a pottery wheel. He also got to sample the goods at American Sky Brewing Co. and Knoke’s Chocolates.

Geraghty said he is enjoying being a Discover Wisconsin host. Filming takes him all over the state whether it is fishing with Mr. Bluegill or taking in Country Jam. Of course coming back to some of his favorite haunts in Hudson is the best.

He and his wife Kathleen Dolan Geraghty, also a Hudson native, live in Chicago where she is a speech pathologist for the Chicago Public Schools.

Mary Weller, who heads up the tourism efforts for the chamber, said the program is the most ambitious promotion the chamber has undertaken but expects it will have big dividends for businesses throughout the community and the area.

She says the program will increase Hudson’s profile as a tourist destination and complement the increased marketing the chamber has done in a variety of publications from around the region.

Weller said everyone involved in the “Discover Wisconsin” weekend of filming had a great time. “We are fortunate to live in an area with so much natural beauty, enhanced by the history and stories shared by business owners and community volunteers. It is going to be a great segment on Hudson, from my perspective and also that of the Discover Wisconsin hosts and film crew, and we are pleased we have contracted with them to promote Hudson.”

The first air date for the “Discover Wisconsin” Hudson episode will be March 28, 2015. The show will air three times over a 12-month period in an eight-state region. In addition the program will be featured in “Discover Wisconsin” social media, on their website and as part of their trade show exhibit.

According to their website, “Discover Wisconsin” is the nation’s longest running tourism program. It can be seen statewide on Fox Sports North (FSN) Saturday mornings at 10 a.m. For more on the broadcast schedule go to or connect with “Discover Wisconsin” on Facebook (

For more information about the “Discover Wisconsin” production or on tourism in the Hudson area, contact Weller at (715) 386-8411 or (800) 657-6775 or visit / or

Meg Heaton

Meg Heaton has been a reporter with the Hudson Star Observer since 1990. She has a bachelor’s degree in anthropology and Native American Studies from the University of Wisconsin-Eau Claire.

(715) 808-8604