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New Lambeau clock reflects 'Lombardi time'

It's no accident that a new clock outside of Green Bay's Lambeau Field is always 15 minutes fast.

The clock faces Lombardi Avenue and shows what is commonly known as "Lombardi Time." Legendary Packers' coach Vince Lombardi expected his players to be 15 minutes early for practices and meetings, one of the nuances that helped the Packers win numerous NFL championships and the first two Super Bowls.

The clock's been up since July, and the Packers said nothing about it until now. Some people called the team's offices to report that something was amiss outside 1265 Lombardi Avenue.

Team president Mark Murphy said they considered putting the words "Lombardi Time" under the clock - but they wanted to let folks could figure it out for themselves.

NBC mentioned it during the Packer-Detroit game broadcast. The clock is located atop the new Bellin Health Gate at Lambeau. It's part of the latest $143 million renovation package that was partially funded by additional sales of Packer stock.