Robert (Bob) William Krueger, age 89, of New Richmond, Wisconsin, died peacefully at home in his sleep, surrounded by his family, on Wednesday, August 25, 2021. For those lucky enough to know Bob, he was a true believer in the power of community and a life-long promoter for the city of New Richmond. While many know him from his decades with Krueger’s SuperValu, others will remember him as a vocal advocate and board member for the New Richmond hospital, president of the New Richmond Golf Club, announcer for the annual Fun Fest parades, passionate Shriner, co-founder of the New Richmond Community Foundation, and any one of countless other leagues, committees and activities. Though helping New Richmond thrive was Bob’s passion, his true love was always his family. Bob is survived by his devoted wife Mary Jo, and children who were his pride and joy, Karen (Ed) Kothbauer and Jim Krueger. He is also survived by his wonderful grandchildren Casey and Jenna Kothbauer, and Katie and Tyler Krueger. Bob put his family first, always. Generous to a fault, attendee of thousands of band concerts, hockey games, dance recitals, wrestling matches and cheering events, his presence will be deeply missed. A celebration of Bob’s life will be held on Thursday, September 2 at 1pm at the First Lutheran Church in New Richmond, Wisconsin. Visitation will be held at 11am and lunch will follow the 1pm service. Bob’s service will be livestreamed via a link found at bakken-young.com. The family would like to extend our sincerest thanks to Lakeview Hospice, Westfields Hospital, and the countless friends and family members who helped Bob and his family through this journey. In lieu of flowers and in remembrance of Bob’s life, the family asks that any charitable donations be made to the Krueger Family Fund with the New Richmond Area Community Foundation. Funds will be used to enhance the city of New Richmond in honor of Bob’s legacy. Donations can be made online at tinyurl.com/kruegerfund or c hecks can be made out to the St. Croix Valley Foundation, including “Krueger Family Fund” in the memo. Arrangements are with Bakken-Young Funeral & Cremation Services.